• Los Cabos is awarded two Wave Awards, standing out among international destinations in the categories of "Destination with the Highest Client Satisfaction" and "Favorite 3-night Destination to Sell."
  • Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, was honored with an "Excellence in Leadership" award during the Wave Awards.

Los Cabos, Baja California Sur, June 12, 2023. The Los Cabos Tourism Board carried out a series of actions focused on promoting the destination in the main market of the United States, Los Angeles, from June 5th to June 9th, 2023, with aims in showcasing the latest updates, upcoming hotel openings, the offerings in priority segments such as LGBTQ+, luxury, wellness, among others, and highlighting the impressive results in visitor arrivals and early bookings during the early months of the year.

One of the highlights of the activation week was Los Cabos' participation in the Proud Experience event, where the importance of the LGBTQ+ segment in the tourism industry was recognized. Thirty meetings were held with specialized luxury travel agencies; while relevant data was presented to the media regarding this segment, such as the economic contribution to the destination and the percentage of traveler participation. The extensive tourism offerings in Los Cabos were also showcased. These actions underline Los Cabos' continuous commitment to attracting more LGBTQ+ tourism through inclusive and memorable experiences.

"Participating in major industry events and maintaining close ties with target markets are part of the destination's international positioning strategy, which has fueled its development and recognition among the most relevant players in the industry. Additionally, receiving awards is a source of pride for all of us in the value chain, and it commits us to continue our efforts towards economic and social growth in the destination," commented Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board.

As part of the activation week, a wellness event was held for the media, aiming to promote the beauty and tourism offerings of Los Cabos through experiential activities. Relevant statistics were provided, highlighting the importance of the California market for the destination.

Furthermore, a lunch was organized for Virtuoso partners, who are also members of The Private Trust Fund for Tourism Promotion of Los Cabos. During this gathering, updates on the offerings and details about the strategy to continue promoting and enhancing the tourist experience in Los Cabos were shared.

To conclude the activities, Los Cabos had the honor of participating in the 2023 Wave Awards, a prominent event in the travel industry that recognizes excellence in various aspects of tourism. The destination received the following awards:

  • Destination with the Highest Client Satisfaction: This award reflects Los Cabos' commitment to providing high-quality experiences to its visitors, ensuring that each stay is unique, memorable, and delivered with a high level of attention and hospitality.
  • Favorite 3-night Destination to Sell: This recognition highlights the popularity of Los Cabos as an attractive destination for short stays, offering a wide range of activities, natural beauty, and world-class services.
  • Excellence in Leadership Award for Rodrigo Esponda: This award honors Rodrigo Esponda's exceptional leadership, who has played a fundamental role in the growth and successful promotion of Los Cabos as an outstanding international tourism destination.

These awards demonstrate the dedication and hard work of the entire community in Los Cabos to offer unparalleled travel experiences that solidify its position as one of the world's top destinations.

Wave Awards Team

About Los Cabos.

Located at the tip of the Baja California Sur Peninsula, Los Cabos is one of the world's most diverse tourist destinations, with a spectacular desert backdrop along the Pacific Ocean, the Sea of Cortez, and the iconic Arch that marks the beginning of the Peninsula. Los Cabos is home to award-winning resorts and globally recognized culinary offerings. A growing list of golf courses, spas, sport fishing tournaments, and a multitude of experiences for all types of visitors add to the destination's unmatched appeal.

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