Though mostly famous for its flashy lifestyle and celebrity sightings, Los Cabos is brimming with traditional Mexican culture and customs. Local life abounds every day if you look for it. Families and friends gather in downtown plazas, such as in San Jose del Cabo, to take a leisurely afternoon stroll and stop at La Tropical for its famous ice cream. Ranchers in Miraflores continue traditions as they line the roadside doing daily chores to make a living. Choyero is the term for native people of Los Cabos, while locals born in Cabo San Lucas are referred to as Cabeños, and those born in San Jose del Cabo are known as Cabo Josefinos. Next time you visit Los Cabos, keep an eye out for its organic lifeblood – the people and its culture.

Discover Los Cabos cultural events & happenings

09 Feb

Live Music at Patricia Mendoza Art Gallery

09 Feb 2023

Patricia Mendoza Art Gallery

18 Feb

Red Party

18 Feb 2023

The Rooftop 360°

Useful Information

It’s simple to make the most out of your stay in Los Cabos, Cabo San Lucas and the entire expanse of the Baja California Sur. A bevy of useful information is online at your fingertips to plan your visit, whether you are on a vacation or scheduling out a business travel... Learn More

Mexican Holidays

Mark your 2020 calendar to partake in a long list of fun and frivolous Mexican holidays espousing local and regional traditions. Fiestas are aplenty, with celebrations highlighted by Dia de los Muertos (Day of the Dead) when families welcome back the souls of the departed by... Learn More