The Los Cabos Tourism Board today announced a new partnership with Forbes Travel Guide, the global authority on hospitality excellence, to enhance the visitor experience throughout Los Cabos, the region located along a 20-mile corridor on Mexico’s Baja California Sur Peninsula.

This partnership includes comprehensive service training and health security verification to ensure high standards are maintained across all member hotels, restaurants, tour and event providers.

“Tourism is the heartbeat of Los Cabos, and the safety and health of our visitors and community have always been our top priority. This partnership with Forbes Travel Guide, made possible through our Los Cabos private trust (FIPROTUR), reinforces our commitment to the highest standards of service and the confidence tourists have about Los Cabos. It also strengthens the hospitality industry by providing additional resources for our partners,” said Rodrigo Esponda, managing director of Los Cabos Tourism Board. 

With over 60 years in the hospitality sector, Forbes Travel Guide is the global authority on genuine Five-Star service, having created the Five-Star rating system for hotels and today providing world-class professional development resources to many of the world’s most prestigious hospitality brands.

“More than ever, visitors are looking for a sense of connection when they travel—not just a place to spend time. That connection comes from the incredible people guests encounter along every step of their stay,” said Hermann Elger, Forbes Travel Guide CEO. “Los Cabos recognizes that investing in hospitality employees across the destination supports a consistent, warm and welcoming experience that will encourage guest satisfaction and growth in tourism, which benefits locals and tourists alike.”

In Los Cabos, which encompasses the coastal towns of Cabo San Lucas and San José del Cabo, tourism is the heartbeat of the region; it not only comprises of 80% of the local economy, but also 90% of residents rely on the industry in some form.

In March 2021, Los Cabos became the world’s first travel destination to be VERIFIED™ for health security. Sharecare VERIFIED™ with Forbes Travel Guide is a comprehensive facility verification that addresses public protocols and best practices related to COVID-19 and other health risks.

This partnership between the Los Cabos Tourism Board and Forbes Travel Guide includes a substantive training program encompassing both in-person training customized to the destination and scalable online training, as well as a continued commitment to VERIFIED™ health security.

Learn more about the Los Cabos Tourism Board at